How Record Labels Grow Fanbases | AWAL
The Music Industry Podcast | Burstimo
Ever wonder how artists seem to explode in popularity overnight? What’s driving those millions of streams and die-hard fans?
In their episode of The Music Industry Podcast, they are joined by Lisa Young, Audience Development Manager at AWAL, to break down the secrets of growing fanbases. AWAL is a global music company shaking up the industry by offering artists the tools, marketing expertise, and resources of a major label—while still letting them keep ownership and control of their music.
Lisa dives into how AWAL helps artists reach new listeners and, most importantly, turn those listeners into loyal fans. From running innovative fan activation campaigns to harnessing the power of word-of-mouth marketing, she shares the strategies behind artist growth in today’s digital world.
AWAL’s unique approach includes real-time music analytics, global playlist promotion, and tailored marketing strategies that help artists rise while staying independent. Whether you’re an artist looking to grow your audience or a music fan curious about the industry, this episode is packed with insider tips.
🎧 Listen now and discover the strategies shaping the future of fan development.
